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Living Values

2007 Corporate Social Responsibility Report

 

Customer Value

 

A Day Made Better

A Day Made BetterWith the goal to help eliminate "teacher-funded" classrooms, OfficeMax launched the most ambitious community outreach initiative in the company’s history: A Day Made Better. This nationwide event, in which OfficeMax associates surprised 1,000 teachers at 1,000 schools with in-class ceremonies and donated school supplies, benefited all those involved.

A Day Made Better was designed to underscore OfficeMax’s refined community outreach focus on helping educators at K-12 schools, who spend an average of $1,200 per year of their own money on basic school supplies. The recognition the event received should benefit not only the direct recipients – the teachers and schools who may already be our customers – but anyone who has a stake in a well-educated America.

OfficeMax benefited by the recognition as well, with an estimated 40 million people having been exposed to positive media coverage of the event.

For detailed information, please see the Community and Education section.