Customer Value

Providing Value-Added Experiences

While the OfficeMax turnaround plan strongly emphasizes getting back to the basics, we must never underestimate the power of innovation and creativity to incite interest and strengthen the bonds we have with our customers. Ultimately, it’s that something extra that sets us apart us from the competition.

In 2007, OfficeMax was fortunate enough to enjoy unprecedented success with two initiatives designed to enhance customer experience and – for very different reasons – attract significant attention. These included the wildly-popular ElfYourself Web site, which enables visitors to customize animated elf characters with their voices and photos, and the single largest philanthropic event in our company's history, A Day Made Better.