Customer Value

Spotlight Canada: Customer Communications

In 2007, our Canadian subsidiary, Grand & Toy, launched an educational and promotional campaign to encourage customers to make a few simple process changes to benefit both themselves and the environment.

Among the simplest, but most effective changes the campaign touted was for customers to reduce their order frequency. A review of customer data revealed ample opportunities for consolidating orders to help customers enhance their efficiency and reduce both the amount of packaging and the number of truck deliveries needed. Fewer deliveries may mean less greenhouse gas emissions.

Other steps urged in the communications campaign were backed with services and initiatives undertaken by Grand & Toy. These steps included:

• Commit to electronic ordering.
• Switch to electronic invoicing.
• Use Grand & Toy reporting tools to help manage and improve your environmental footprint.
• Order from a single source to decrease deliveries and reduce paperwork.